You’re not only a small and local business owner, you're an entrepreneur.

Your business? It’s that magical place where your passions and work collide. It’s what makes work feel less like work.

Except it’s not always so magical.

When you’re busy doing all the things for your small business, that leaves little time for finding and connecting with the people who want what you’re selling.

That’s where I come in. I’m Nicole Wells, a small and local business copywriter. 

I’m all about helping downtown shops thrive. It’s hard to keep up in this digital world, and that’s where copywriting comes in. Copywriting is all about authentic, genuine connection with customers — something you’re already an expert at… just not online. 

So, let me fill that gap for you and make your online presence just as kind and welcoming as your storefront.

47% of buyers view 3 to 5 pieces of content
before engaging with a sales representative. – IMPACT

That means before ever investing their time or money in your business, your customers are going to look you up.


  • They’re searching businesses in your industry on google. So hopefully you’re putting in the SEO work.


  • They’re reading emails from your business. If only you had time to write them.


  • They’re checking out your website for your about page and your products and services. They better be compelling.


  • They’re searching google for how to brew a good cup of coffee and roasters just like yours are showing up with the answer and the coffee beans to ship to them. Okay so maybe you’re not a coffee roaster but you get where I’m going with this.


There are lots of ways your ideal customers find you.

You opened your doors because you believed in the value of a strong local community. Your customers aren’t just numbers and your clients aren’t just a way for you to make money. But how can you keep your doors open if you’re not making those sales?


It’s more important than ever to have a strong online presence.

I can help you with that.

I’ll help you fuel your business with creative copy and an effective digital marketing strategy. You can continue to work your magic and meet your business goals.

I specialize in working with small and local businesses. I work with a limited number of clients at a time to give you the personalization and quality work you deserve.

How can copywriting help your small business?

Copy is written words that sell but not in a “sales-y” way. Good copy connects with your customers and clients to solve their problems.

Effective copy can:

So go ahead, sip on that lavender iced latte and get back to doing the things you love, I’ll take care of those marketing words for you. 


I’ll take the time to listen to your goals and together we’ll develop a strategy to help you meet those goals. Go to services to learn more about my copy services.

Dialed-In Copy

My method includes learning your voice, researching your ideal client, your business and your competition, keyword research, editing, formatting, and optional royalty free images.


Engage your audience with high quality, optimized blog articles that gain momentum over time, unlike paid ads that stop when you stop paying for them. Speak directly to your ideal client with optimized creative website copy.

Copyright © 2021 – Wells Copy