Product Description Samples

Whether it’s on your website, in your shop, or on your socials, your product descriptions should draw your customers in by highlighting their desires and solving their problems. Here are four product description samples from a client’s social media. 

 

You know why your products are amazing but sometimes it’s hard to get future customers to see it that way too. The reason why? Because we talk too much about the product and not enough about the customer. Surprising, right?

One of the keys to a great product description is to talk about the benefits to the customer more than the features. We are busy, distracted humans. We need the dots connected for us. We need to know how a product will benefit us. In the iced tea example at the top, one of the features is the drink is iced. The benefit of the ice is the drink will cool you off on a hot summer day. The more you see the differences between the features and benefits of your products, the easier it is to share them with others. 

As a copywriter, I love helping people talk about their products in a way that gets customers to try them, buy them, and love them, just as much as you do!

For support, consulting, or to write the dang things for you, click on the link below to set up a call with me.